Trusted by coaches and creators with a combined 12 million followers…
We’re On The Kusp… Are you?
You’ve built your audience. Earned your authority. What now?
If you’re launching for the first time, or you’ve got big plans to scale this year, we’re the launch and growth experts your brilliant ideas deserve.
You’ve spent months (maybe even years) creating your course, membership, app, product or programme. You’re On The Kusp of greatness.
But how do you make a return on all your blood, sweat and tears to make those grey hairs worth it?
Doing it yourself might’ve worked okay so far, but deep down you know expert help would be a gamechanger. That’s where we come in. With superhero capes, our hands on our hips, hair flapping in the wind.
Our clients trust us to help them get the highest possible return on their influence, authority, and intellectual property with rock-solid strategy and emails people don’t just open but also enjoy reading, clicking, and buying from.
You’re On The Kusp if…
You’re launching for the first time, and you…
- can’t do it all on your own
- don’t know which launch strategy to use
- want to make as much money as possible
You’re scaling your existing offers, and you…
- had a dip in members/clients you can’t explain
- feel like you’ve exhausted your audience (spoiler, you haven’t)
- want to get things right this time
You’re excited and motivated to take the next step in your business, and snowball your launch momentum into further growth. But with that excitement, there’s a nagging voice in your head telling you all the things that could go wrong. Thanks for that, brain.
Launching something new will always feel scary. And it should. Your next launch could literally change your life. Literally literally, not just the way kids say “literally” when they mean “figuratively”. Sorry, I’m a copywriter, I can’t help it.
So, give yourself the best possible chance of success. Instead of focusing on what could go wrong, let us show you all the things that could go right. Like they did for our client, Daniel Priestley and Vidonary…
“When we were launching our new video app, we knew we needed to outsource the copywriting for our emails and sales page. We chose On The Kusp and we’re so glad we did. Their copy helped us get 1,000 new customers in just 3 days. That usually takes a new SaaS business a whole year! This led to £39,000 monthly recurring revenue – which will lead to well over half a million pounds in the next year. There were so many genius moments in the launch and we couldn't be happier - the team are amazing!!”
Daniel Priestley
Co-founder of Vidonary.
With our founder, Alex
Plan your next launch in 1 hour.
Get our tried and tested launch plan responsible for over £1 million sales.
This sound familiar?
You’re a busy business owner, aka a master multi-tasker. There’s a million jobs you need to give your attention to. And when you’re launching and scaling your offer, there’s so much more to add to your full-to-bursting to-do list.
Don’t forget about...
- which launch strategy to use
- your sales page
- waitlist landing pages
- waitlist welcome sequences
- build-up emails
- pre-sale emails
- the launch itself
- sales email
- social media promo plans
- onboarding sequences
- abandoned cart emails
- key automations
- webinars
- webinar funnels
If all that sounds like a lot of work, well, it is. The list of strategies and techniques you can use to launch is endless.
How will you know…
- which is the right strategy to use for your offer
- when to hit GO! GO! GO!
- how to meet your launch goals
- what your launch goals should even be in the first place
- which emails to send at the right time, to the right segment of your audience, to make the most sales
- how to write, plan and design your sales page so when you move people from your audience into your emails, and from your emails onto your sales page, they actually buy your stuff
And how do you do all of that, while still running the rest of your business?
You trust us. The experts who do this day-in, day-out. We can take it all off your plate. From coming up with your launch idea right through to reporting back on your campaign and everything in-between.
Business owners like Lea Turner, Andrew & Pete, Daniel Priestley and Richard Moore already trust On The Kusp to run their conversion email marketing and launches, freeing them up to spend more time planning their next big thing. That’s what happened for Matt Barker when we identified a new opportunity to run a bootcamp that brought in $25k+ on repeat.
“I can't recommend On The Kusp highly enough if you want to grow your community, grow your email list, make more money through email or just create more time and more energy in your calendar so you can focus on other revenue channels for your business.”
Matt Barker
Copy Builders
With our founder, Alex
Why On The Kusp?
You keep all profits
Unlike most agencies, we don’t take a percentage commission from the money you make from our launches. You pay a flat, pre-agreed fee.
You’ve worked hard to build your audience, so you deserve to keep all your income. We also work with clients on retainer, which works especially well for clients with multiple offers.
It’s all done for you
Once we’ve set your strategy, we go and get on with the work. We can design, build and write your sales page as well as write, format, optimise and send your emails from your marketing software.
So you get your ideas out of your notes app and into the world quickly, with no massive to-do list to plough through.
For your launch & growth
If all you need is a launch strategy, that’s all good.
But if you want to look further ahead and build on that momentum, we can support your longer-term growth with a strategy to see you six, nine, twelve months or even a few years into the future.
Our proven results
We’ve got a proven track record of helping ambitious founders launch and grow their offers. We’ve launched memberships to 110 new customers in 1 week, had multiple five and six figure course launches under our belt, and made one client $3 million with a high-ticket and membership launch.
We’re seriously fun to work with
Our work’s really important to us. We go all-in and care about your launch as much as you do. But we’re also a young(ish) and dynamic team, up for a laugh. So when it’s not ‘launch time’, we switch effortlessly into sending entertaining & educational emails your list loves to open, click, and buy from.
We’re conversion copywriters
Everything we do stems from really good writing. We don’t outsource to shitty AI that makes you sound like everyone else.
We specialise in email marketing for founders just like you, with writers who focus on conversion copy day-in, day-out.
Strategy & implementation
Some agencies separate strategy from the actual “doing”. We think that’s stupid. Not only do we work with you on the strategy, we actually go ahead and implement it.
We do the strategy, write every word, design and schedule your emails – so everything pulls in the same direction (straight towards your goals).
Flexible services
You get clear pricing, with super-flexible onboarding and offboarding.
We expect you to hold us to account and judge us on our results, so we don’t tie you into a hefty contract. And you can dial up the support at any time.
TRUSTED BY CLIENTS WITH A COMBINED FOLLOWER COUNT OF 12,067,808 (and counting).
We’ve launched and scaled over a hundred business owners on projects like yours…
- memberships
- on-demand courses
- cohort-based courses
- bootcamps
- products
- high-ticket 1:1 coaching
- coaching programmes
- accelerators
- webinar funnels
- apps
With our founder, Alex
WHICH ONE ARE YOU?
Launches
YOU’VE GOT A COURSE, APP, PRODUCT OR SERVICE YOU WANT TO LAUNCH WITH A BANG
Like Alice Liveing,
Founder of Give Me Strength
Alice amassed a loyal following of over 700,000 people. And when it came to launching her fitness app, Give Me Strength, she was looking to start with a bang.
We helped Alice use her Instagram following to build a waitlist of potential customers, then launched her app successfully, gaining over 3,000 subscribers in the first month.
This allowed Alice to invest back into the app, making it even better, and focus on creating quality content for her subscribers.
Memberships
YOU RUN A COMMUNITY AND NEED TO BRING IN NEW MEMBERS (AND MAKE EXISTING MEMBERS WANT TO STICK AROUND)
Like lea turner,
Founder of The HoLT
We’ve worked with Lea Turner on a retainer arrangement for two years. We help her manage recruitment to her membership, The HoLT.
Using our membership growth expertise, we’ve successfully sold out her monthly launches for over a year. Sometimes in five minutes flat.
That’s allowed Lea to focus her efforts on giving The HoLT members as much value as possible. It’s led to better retention rates and members raving online about how much they love being a “HoLTie”.
Multi-Offers
YOU HAVE LOTS OF DIFFERENT OFFERS RANGING FROM LOW TO HIGH TICKET
Like Matt Barker,
Founder of Copy Builders
We’ve worked with Matt for over a year now, helping him scale his membership community from 40 people to over 200.
We also helped Matt plan and launch a mid-ticket bootcamp offer, which has led to over $60,000 in sales.
Taking all of this off Matt’s plate feed him up to focus on his 1:1 offer, where he’s been able to take on over $150,000 of extra work.
With our founder, Alex