On The Kusp Agency
Make your next campaign your easiest (and most profitable)
We’re THE done-for-you conversion agency specialising in email marketing, email automations, sales pages and launches for ambitious coaches and SaaS brands.
Book a call now.
With our founder, Alex
Trusted by coaches, creators, and SaaS founders with a combined 12 million followers…
We’re On The Kusp… Are you?
You’ve built your audience. Earned your authority. What now?
If you’re launching for the first time, or you’ve got big plans to scale this year, we’re the launch and growth experts your brilliant ideas deserve.
You’ve spent months (maybe even years) creating your course, membership, software, app, product or programme. You’re On The Kusp of greatness.
But how do you make a return on all your blood, sweat and tears to make those grey hairs worth it?
Doing it yourself might’ve worked okay so far, but deep down you know expert help would be a gamechanger. That’s where we come in. With superhero capes, our hands on our hips, hair flapping in the wind.
Our clients trust us to help them get the highest possible return on their influence, authority, and intellectual property with rock-solid strategy and emails people don’t just open but also enjoy reading, clicking, and buying from.
You’re On The Kusp if…
You’re launching for the first time, and you..
- can’t do it all on your own
- don’t know which launch strategy to use
- want to make as much money as possible
You’re scaling your existing offers, and you…
- had a dip in members/clients you can’t explain
- feel like you’ve exhausted your audience (spoiler, you haven’t)
- want to get things right this time
You’re excited and motivated to take the next step in your business, and snowball your launch momentum into further growth. But with that excitement, there’s a nagging voice in your head telling you all the things that could go wrong. Thanks for that, brain.
Launching something new will always feel scary. And it should. Your next launch could literally change your life. Literally literally, not just the way kids say “literally” when they mean “figuratively”. Sorry, I’m a copywriter, I can’t help it.
So, give yourself the best possible chance of success. Instead of focusing on what could go wrong, let us show you all the things that could go right. Like they did for our client, Daniel Priestley and Vidonary…
“When we were launching our new video software, we knew we needed to outsource the copywriting for our emails and sales page. We chose On The Kusp and we’re so glad we did. Their copy helped us get 1,000 new customers in just 3 days. That usually takes a new SaaS business a whole year! This led to £26,000 monthly recurring revenue – which will lead to well over a quarter of a million pounds in the next year. There were so many genius moments in the launch and we couldn't be happier - the team are amazing!!”
Daniel Priestley
Co-founder of Vidonary.
With our founder, Alex
Plan your next launch in 1 hour.
Get our tried and tested launch plan responsible for over £1 million sales.
This sound familiar?
You’re a busy business owner, aka a master multi-tasker. There’s a million jobs you need to give your attention to. And when you’re launching and scaling your offer, there’s so much more to add to your full-to-bursting to-do list.
Don’t forget about...
- which launch strategy to use
- your sales page
- waitlist landing pages
- waitlist welcome sequences
- build-up emails
- pre-sale emails
- the launch itself
- sales email
- social media promo plans
- onboarding sequences
- abandoned cart emails
- key automations
- webinars
- webinar funnels
If all that sounds like a lot of work, well, it is. The list of strategies and techniques you can use to launch is endless.
How will you know…
- which is the right strategy to use for your offer
- when to hit GO! GO! GO!
- how to meet your launch goals
- what your launch goals should even be in the first place
- which emails to send at the right time, to the right segment of your audience, to make the most sales
- how to write, plan and design your sales page so when you move people from your audience into your emails, and from your emails onto your sales page, they actually buy your stuff
And how do you do all of that, while still running the rest of your business?
You trust us. The experts who do this day-in, day-out. We can take it all off your plate. From coming up with your launch idea right through to reporting back on your campaign and everything in-between.
Business owners like Lea Turner, Andrew & Pete, Daniel Priestley and Richard Moore already trust On The Kusp to run their conversion email marketing and launches, freeing them up to spend more time planning their next big thing. That’s what happened for Matt Barker when we identified a new opportunity to run a bootcamp that brought in $25k+ on repeat.
“I can't recommend On The Kusp highly enough if you want to grow your community, grow your email list, make more money through email or just create more time and more energy in your calendar so you can focus on other revenue channels for your business.”
Matt Barker
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With our founder, Alex
Why On The Kusp?
You keep all profits
Unlike most agencies, we don’t take a percentage commission from the money you make from our launches. You pay a flat, pre-agreed fee.
You’ve worked hard to build your audience, so you deserve to keep all your income. We also work with clients on retainer, which works especially well for clients with multiple offers.
It’s all done for you
Once we’ve set your strategy, we go and get on with the work. We can design, build and write your sales page as well as write, format, optimise and send your emails from your marketing software.
So you get your ideas out of your notes app and into the world quickly, with no massive to-do list to plough through.
For your launch & growth
If all you need is a launch strategy, that’s all good.
But if you want to look further ahead and build on that momentum, we can support your longer-term growth with a strategy to see you six, nine, twelve months or even a few years into the future.
Our proven results
We’ve got a proven track record of helping ambitious founders launch and grow their offers. We’ve launched memberships to 110 new customers in 1 week, had multiple five and six figure course launches under our belt, and made one client $3 million with a high-ticket and membership launch.
We’re seriously fun to work with
Our work’s really important to us. We go all-in and care about your launch as much as you do. But we’re also a young(ish) and dynamic team, up for a laugh. So when it’s not ‘launch time’, we switch effortlessly into sending entertaining & educational emails your list loves to open, click, and buy from.
We’re conversion copywriters
Everything we do stems from really good writing. We don’t outsource to shitty AI that makes you sound like everyone else.
We specialise in email marketing for founders just like you, with writers who focus on conversion copy day-in, day-out.
Strategy & implementation
Some agencies separate strategy from the actual “doing”. We think that’s stupid. Not only do we work with you on the strategy, we actually go ahead and implement it.
We do the strategy, write every word, design and schedule your emails – so everything pulls in the same direction (straight towards your goals).
Flexible services
You get clear pricing, with super-flexible onboarding and offboarding.
We expect you to hold us to account and judge us on our results, so we don’t tie you into a hefty contract. And you can dial up the support at any time.
You keep all profits
Unlike most agencies, we don’t take a percentage commission from the money you make from our launches. You pay a flat, pre-agreed fee.
You’ve worked hard to build your audience, so you deserve to keep all your income. We also work with clients on retainer, which works especially well for clients with multiple offers.
It’s all done for you
Once we’ve set your strategy, we go and get on with the work. We can design, build and write your sales page as well as write, format, optimise and send your emails from your marketing software.
So you get your ideas out of your notes app and into the world quickly, with no massive to-do list to plough through.
For your launch & growth
If all you need is a launch strategy, that’s all good.
But if you want to look further ahead and build on that momentum, we can support your longer-term growth with a strategy to see you six, nine, twelve months or even a few years into the future.
Our proven results
We’ve got a proven track record of helping ambitious founders launch and grow their offers. We’ve launched memberships to 110 new customers in 1 week, had multiple five and six figure course launches under our belt, and made one client $3 million with a high-ticket and membership launch.
We’re seriously fun to work with
Our work’s really important to us. We go all-in and care about your launch as much as you do. But we’re also a young(ish) and dynamic team, up for a laugh. So when it’s not ‘launch time’, we switch effortlessly into sending entertaining & educational emails your list loves to open, click, and buy from.
We’re conversion copywriters
Everything we do stems from really good writing. We don’t outsource to shitty AI that makes you sound like everyone else.
We specialise in email marketing for founders just like you, with writers who focus on conversion copy day-in, day-out.
Strategy & implementation
Some agencies separate strategy from the actual “doing”. We think that’s stupid. Not only do we work with you on the strategy, we actually go ahead and implement it.
We do the strategy, write every word, design and schedule your emails – so everything pulls in the same direction (straight towards your goals).
Flexible services
You get clear pricing, with super-flexible onboarding and offboarding.
We expect you to hold us to account and judge us on our results, so we don’t tie you into a hefty contract. And you can dial up the support at any time.
TRUSTED BY CLIENTS WITH A COMBINED FOLLOWER COUNT OF 12,067,808 (and counting).
We’ve launched and scaled over a hundred business owners on projects like yours…
- memberships
- on-demand courses
- cohort-based courses
- bootcamps
- products
- high-ticket 1:1 coaching
- coaching programmes
- accelerators
- webinar funnels
- apps
With our founder, Alex
WHICH ONE ARE YOU?
Launches
YOU’VE GOT A COURSE, APP, PRODUCT OR SERVICE YOU WANT TO LAUNCH WITH A BANG
Like Alice Liveing,
Founder of Give Me Strength
Alice amassed a loyal following of over 700,000 people. And when it came to launching her fitness app, Give Me Strength, she was looking to start with a bang.
We helped Alice use her Instagram following to build a waitlist of potential customers, then launched her app successfully, gaining over 3,000 subscribers in the first month.
This allowed Alice to invest back into the app, making it even better, and focus on creating quality content for her subscribers.
Memberships
Memberships
YOU RUN A COMMUNITY AND NEED TO BRING IN NEW MEMBERS (AND MAKE EXISTING MEMBERS WANT TO STICK AROUND)
Like lea turner,
Founder of The HoLT
We’ve worked with Lea Turner on a retainer arrangement for two years. We help her manage recruitment to her membership, The HoLT.
Using our membership growth expertise, we’ve successfully sold out her monthly launches for over a year. Sometimes in five minutes flat.
That’s allowed Lea to focus her efforts on giving The HoLT members as much value as possible. It’s led to better retention rates and members raving online about how much they love being a “HoLTie”.
Multi-Offers
Multi-Offers
YOU HAVE LOTS OF DIFFERENT OFFERS RANGING FROM LOW TO HIGH TICKET
Like Matt Barker,
Founder of Copy Builders
We’ve worked with Matt for over a year now, helping him scale his membership community from 40 people to over 200.
We also helped Matt plan and launch a mid-ticket bootcamp offer, which has led to over $60,000 in sales.
Taking all of this off Matt’s plate feed him up to focus on his 1:1 offer, where he’s been able to take on over $150,000 of extra work.
With our founder, Alex
HOW WE HELP CLIENTS LIKE YOU.
You might need a handful, or the whole kit and kaboodle. If you don’t know what’s best for your launch, don’t worry. Book a call and we’ll tell you.
The Words
- Launch emails
- Nurture emails
- Newsletters
- Onboarding sequences
- Automation emails
- Sales page copywriting
- Lead magnets
- Upsell sequences
- Waitlist “warmups”
The Strategy
- Email marketing strategy
- Monthly strategy calls
- Lead magnet strategy
- Email topics and frequency
- Nurture campaign messaging
- How to link to social strategy
- Agency slack channel support
- Community launch strategy
- List growth strategy and cleanup
- Community feature development
The Tech
- Segmentation
- Load, design, optimise your emails
- Email tech support
- Personalisation (to a frankly ridiculous degree)
- Reporting
- Tagging
- Automation tech setup
- Sequences and funnels
- Landing/sales page design and build
- Low ticket “tripwire” funnels
- Sales page design and build
- Email marketing software setup
Book a call and start making the most of your audience with conversion emails that will motivate (not manipulate) them.
With our founder, Alex
ARE WE A MATCH?
It goes both ways...
We start with a call to check whether we’re a good fit. So you can suss us out, but also so we can suss you out.
It’s not us playing hard to get. It’s about integrity. We only take on 3 new clients per month so we prioritise people we’re confident will get great results with us.
That’s why last year, we turned down 27% of enquiries. They just weren’t a good match. Get on a call with me so I can see whether we’d be good together. We won’t work with anyone if we don’t think we can get you a good return on your investment quickly. If it’s a “not yet”, I’ll give you some pointers on how to get your business ready to work with us.
When we’ve done all our checks and measures, we start on your strategy. But you’re never anchored to a complicated contract. If it’s not working, we can go our separate ways with no drawn-out notice period.
With our founder, Alex
WE COULD BE GREAT TOGETHER IF…
- You’re an ambitious founder with a proven offer and an engaged audience.
- You’ve got too many ideas and not enough time. We’ll help you focus, aim, fire, rinse, repeat.
- You want to partner with an agency that takes the work (but not themselves) seriously.
- You see other creators in your space cashing in on their influence and want the same for yourself.
- You’ve got that fire-in-the-belly, (borderline problematic, sometimes) entrepreneurial hunger to build something incredible.
- You like to “hire and forget” like our client Richard Moore who loved the fact he handed his biggest marketing channel to us.
- You want an agency that will challenge you (gently) if there’s a better way, because you’re paying for expertise, not validation.
With our founder, Alex
IT’S NOT MEANT TO BE IF…
- You bought your email list and social media followers - we only work with clients who have an engaged authentic audience of actual humans.
- You’re doing this as a side hustle to your corporate job - we work with founders who are all-in on their brilliance.
- You’re a micromanager who’s been “burned before” by 17 other agencies (it’s you…hi… you’re the problem, it’s you).
- You’re Spammy Spammerson from Spamsville who’s happy using sneaky sales tactics.
- You expect us to guarantee £XYZ ROI. Anyone who says they can promise exact financial results is a liar. There’s only so many factors we can influence and control. What we can do is give you the best possible chance for success by using known, proven methods.
Is this you?
HIT THE GROUND SPRINTING.
No pissing around.
Some agencies stretch out the “getting to know you” research part for three months+. We think that’s bollocks. They do it to try and justify getting more money off you. Some of our clients moved over to work with us because they’ve had agencies do this.
There’s no stretched out onboarding period here. In fact, your first emails can go live within weeks. We’re not just good, we’re fast.
Our early drafts and feedback from you give us a firm grip on your voice. We also look at your email list, growth, and strategy for the upcoming few months so we can finetune everything before launching.
We can usually start hitting your list’s inboxes within one month. We got our client Krysten Conner 40 new members and a return of over $20k in the first two months of working together.
Krysten Conner
After 2 months of working together:
40
New members
$20k
RETURN
NO HARD SELL. NO SPAM. NO BULLSHIT.
Our emails don’t just smack people around the chops with BUY MY STUFF!!!! salesy messages. We specialise in storytelling. We know, we know. Everyone says that. But we do it with strategy.
We use short, relatable, sometimes funny (if it suits you) anecdotes to get your readers to relate to you. These belief builder emails are how your audience gets to know, like, and trust you even more. Then, once we’ve got that rapport going, we bring in the sales. Nothing sleazy, nothing underhand. Just proven, ethical tactics based on behavioural psychology.
We’ll go into this more on our intro call.
With our founder, Alex
Andrew & Pete
Phenomenal ROI, After working with Alex:
100+
founding members from one launch.
Community as strategy.
The only way to get sales is by sending consistently good emails that your audience wants to read. Our client Krysten Conner got a message from a subscriber to say our value emails helped them get a promotion. Life-long loyalty built. As well as consistent $20k+ monthly return, our client Matt Barker gets regular compliments about how good his newsletter is.
SO, WHAT DOES IT COST?
It depends...
(aka the most annoying two words in marketing)
We design your support based on your existing list, your offer, your business goals and lots of other factors.
We’ll go into this more on our intro call.
Some clients get us in to do EVERYTHING. We’re in their business strategy meetings, right in the thick of it.
Other clients need a one-off burst of intense strategy and copy input to get their thing off the ground.
With others, we take one element of their marketing off their to-do list long-term, so they can concentrate on other things.
We work on a set, pre-agreed project/retainer fee. So, however we work with you, you’ll keep 100% of the revenue from your launch.
Book a call so we can talk through what’s best for your business.
With our founder, Alex
about us.
Hi 👋, I’m Alex, founder of On The Kusp. I started studying copywriting over ten years ago, and cut my teeth helping fitness influencers like Alice Liveing, Bradley Simmonds and Lauren Jumps to turn followers into app subscribers. They’d worked hard to build massive followings and wanted to monetise this, but didn’t know how to turn their audience into income through sales pages and email marketing.
Years later, we’re working with some of the biggest community builders and entrepreneurs in the world. As an email growth expert I know exactly how to maximise your return on your list. I use my 5 years’ experience to help ambitious founders to launch their brilliant new thing. The “ambitious” part is really important. Because when we work with our clients, we get just as excited as them about what we can achieve together.
I’ve grown a team of experts around me who can do the job as well as me. Better than me, if I’m honest. Everything is written in-house by writers who are personally trained by me. We bring in project managers, tech experts, designers and developers who are hand picked because they’re the best of the best.
We produce our best work when we collaborate with founders who love what they do. If that sounds like you, book a call so we can talk through how to get a return on your influence.
With our founder, Alex
Still Here?
Let’s be honest. You wouldn’t still be reading all the way down at the arse end of this web page if you could do it all yourself. So it’s fair to say you need support from people who’ve done this before.
You could use a general marketing agency that dabbles in emails, in-between writing ads for accountants and websites for window cleaners. They might do a half-decent job (well, if you’re lucky).
But if you’re serious about your business, choose the agency that specialises in launch and growth for founders just like you. With writers who only focus on conversion copy, day-in, day-out.
The agency with allllll the receipts. Us. We’ve worked with influencers with a combined follower count of over 12 million. And many of our clients love what we do for their business growth so much, they’ve been with us for years.
Like Alice Liveing from Give Me Strength, who’s been our client since 2021. Our launch strategy, web copy, and emails bagged Alice 3,000 app subscribers in one month.
We’re also helping Lauren Jumps scale to over 2,000 app members. She’s been with us for over three years. And we’ve helped Lea Turner build her HoLT membership from 200 members to 550+ and counting over two years.
A strategy call is free, and there’s zero pressure from us for you to say yes. It’s about seeing if we’re a good fit, on both sides.
You’ve got nothing to lose - even if we don’t end up working together, you’ll come away with some free strategy advice from someone who’s trusted by the best in your industry.
But don’t leave it ’til the last minute before calling us. Sometimes, we need more planning time than you might think to get things right.
With our founder, Alex
TEENY CASE STUDIES. BIG RESULTS.
Andrew & Pete
Mavericks
Email and sales page copy. 111 founder members. £100k+ return.
Matt Barker
Copy Builders
Re-launched community, more than 3x-ing members. $26k bootcamp launch.
Lea Turner
The HoLT
Sold out monthly launches consistently for over a year, sometimes in under 5mins. 300+ new members (£234,000 return and counting).
Jacob Cass
Brand Builders Alliance
Launched Jacob’s community with 50 founding members.
Daniel Priestley
Vidonary
1,000 SaaS customers in opening week – building an £300,000 ARR business in 7 days.
Yasin Mammeri
Viral Video Club
Launches bringing in between $20k and over $200k each time.
AND FOR THE 14TH (AND FINAL) TIME…
With our founder, Alex